About Danielle

I’m a digital native with strong analytical skills. I've always been naturally curious about people, their stories, and what drives their choices.

I began my career studying human movement, and the effects of physical activity on the body. Helping others get the best physical results through understanding human behavior.

Understanding human emotion gives perspective to strategically produce content that connects with an audience at the most personal and profitable levels.

Emotional intelligence is about listening and putting your customers’ needs first. Always. Used in the right way it can give your business a competitive advantage that’s never going to age. 

I’m passionate about sports, an avid reader, and on a constant quest to learn more.

I can usually be seen picking the brains of my peers or conversing about a book I just finished.

 

Education and Certifications

The Wharton School of Business, University of Pennsylvania

Viral Marketing & Crafting Contagious
Content Professional Certification

Google

Analytics, Digital Sales, and Ad Fundamentals Certified

HubSpot

Content Marketing, Inbound, and Social Media Certified

Facebook

Video Foundations Blueprint Certification

University of California, Davis

SEO certified

St. Petersburg College,  BA Digital Forensics

Hillsborough Community College- Associate of Arts & Science, Sociology

 

Digital Strategy


I offer a unique professional perspective at the intersection of social media and marketing strategy.


Authenticity is vital in today's digital marketing landscape, and it's only going to become more crucial as Gen Z begins entering the workforce and accounting for more consumer spending.


Social listening, or tracking what your followers are talking about, caring about, and engaging with, is the "awareness of others" part of emotional intelligence marketing.


What are they saying about your brand? Which pieces of content are they engaging with in a positive way? What's the overall sentiment you find among your followers? Which values do they express, whether explicitly or implicitly?

At the end of the day, we’re all talking about the same topic which is business. Understanding what drives human behavior is the long game of marketing your business in the future. Our most valuable assets are time and attention as we shift into a new era of “smart” and artificial intelligence.

This service will help your business grab the attention of millions in an over-saturated media world. 

 

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